All that Hoopla

The work of British artist Clare Strand sets out a playful, active relationship between photography, the figure of the artist and the audience. Her hoopla stall questions the conservative, traditional mindset that is standard in contemporary photography.

For €5, anyone can win a copy of a limited series of her photographs. Luck and chance thus become fundamental elements in the photographic commercial exchange, creating a new scenario that incorporates surrealism reminiscent of games at the funfair.

All That Hoopla is an interactive installation in the historic Algorta Casino, with flashing lights, the smell of the funfair, music, consolation-prize balloons and false hope.

Born in 1973 in Brighton, UK, Clare Strand is an artist who over the last two decades has worked with found and vernacular images, scrapbooks, kinetic machines, web programmes, fairground attractions or large-scale paintings, among others. She is an internationally recognised artist whose work has widely exhibited in venues such as The Museum Folkwang, The Center Pompidou, Tate Britain, Salzburg Museum of Modern Art or the Victoria and Albert Museum. Her work is part of the collections of MOMA, SFMoma, The V&A, The Center Pompidou, The Arts Council of England or The NY Public Library. Strand has published three books, “Clare Strand Monograph” (2009), “Skirts” (2014) y “Girl Plays with Snake” (2017). In 2020 Strand was nominated for the Deutsche Börse Photography Foundation Prize which recognises and supports the most innovative, original and relevant photography project of the year. She is also one half of the collaborative partnership MacDonaldStrand and Head of the Intangiable for The Institute of Unnecessary Research. Clare is represented by Parrotta Contemporary Art (Cologne / Bonn).

INDOOR INSTALLATION

4 ALL THAT HOOPLA

Venue: Algorta Casino
Address: Basagoiti 47, Algorta