Sawada Tomoko
©Sawada Tomoko

©Sawada Tomoko

She was born in Kobe, Hyogo, Japan in 1977. She studied at the Multimedia Department of the Seian Collage of Art and Design and in 2000 she got a degree on the Photography Department of Seian where a year later she started to work as an Assistant Professor. In 2000 she got the Canon New Century of Photography award. In the last years her work has been exhibited in New York, Vienna, Brussels, Tokyo and Osaka.

Her work investigated the limits of identity, challenging the essence of ego. The series Decoration was made to be included in an exhibition titled Harajuku look. Harajuku is a district in Tokyo placed in the Western side of the city, famous for the clothes teenagers wear in the streets. A fashion style that evokes the favourite manga characters, Gothic Lolita or Victorian style dresses. In the series Decoration, Sawada takes the role of these young teenagers that have ended up symbolizing all a fashion trend in a Japanese way. This movement connects partly with another trend called Kawaii, which uses the children’s imaginary in all kind of advertising supports.

 

 

©Sawada Tomoko

©Sawada Tomoko

©Sawada Tomoko

©Sawada Tomoko

©Sawada Tomoko

©Sawada Tomoko